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Monthly Archives: March 2011
Design Thinking with 300+ managers
Last week our Teaching Team was invited to join the TAG Key Player meeting in the beautiful city of Dubrovnik in order to give an introduction on Design Thinking to more than 300 managers. Not that this would be enough of a challenge already, but we decided to conduct an interactive prototyping session with the audience! The outcome was amazing. There were plenty of brilliant ideas on how a better customer experience could be created. Even the board members were busy with their prototyping (see the picture of the bottle below!). Philipp and Friederike were on stage giving instructions, while … read more
Posted in Design Thinking, Workshop
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Open Lecture
As part of the public lecture program at the University of St. Gallen, Prof. Dr. Walter Brenner and Prof. Dr. Falk Uebernickel gave an open lecture to an elder and highly interested audience this Thursday, March 18. The lecture was an introduction on Design Thinking as an innovation method and at the same time a presentation of the cooperation between the HSG, the University of Stanford and the corporate partners which assign innovation tasks to the students. The audience members, largely retirees, were very curious about the prototypes Falk Uebernickel presented. Although some of the guests had been working in … read more
Posted in Design Thinking, Lecture
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1st “Let’s do Design Thinking” - Workshop
Yesterday evening the loft was lively crowded. Many Bachelor students found their way here to get some first-hand information on the course and on Design Thinking itself. It was great to see some aspiring entrepreneurs among the guests at our workshop. _ After getting some insight on Design Thinking, it was time to try the newly learned information out. Two challenges were to be solved: 1. HSG 3.0 - Digital HSG of the future 2. Startup Environment @ HSG After the teams were formed, the ideation on the two given topics could start. The teams rapidly started to build prototypes. … read more
Teams prepairing for their winter presentations
Coming monday (21th March) all the corporate sponsors of the teams will be visiting St.Gallen for a 2 days-workshop and also for the Teams’ winter presentations. News: We are very proud to welcome our friends Dr. Tamara Carleton and Dr. William Cockayne from Stanford University to give us a presentation on Foresight Thinking. For more information please follow this link. The Students Teams are therefore busy with prepairing their presentations and also with the wireframing of their functional prototypes. Last monday the student teams were presenting their functional prototypes in front of the course and the teaching team. The visions … read more
Design Thinking workshop @ 16.03.11
Next week’s wednesday we are happy to welcome everyone who is interested in the Design Thinking Course @ the University of St.Gallen. Especially all the bachelor students who are thinking right now which master to choose should feel free to check out what Design Thinking is all about. The Design Thinking Course is part of the Information-,Media-, Technology- Management (IMT) Master and is 9 credits heavy. In this workshop you will get a feeling of what the course is like. Everyone else, also those who are not in their bachelors is welcome to join the workshop as well. Workshop and Dinner/ … read more
Posted in Workshop
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