Established in 2005. Prototyping since back then.
The Design Thinking division affiliated to the Institute of Information Management of the University of St. Gallen (HSG) is successfully increasing innovation within companies of global acting firms since 2008. Experienced professors and method coaches ensure the competent approach of the Design Thinking methodology during the projects of the HSG Master course, Embedded Design Thinking projects and executive workshops. Our mission is to enable new perspectives for sustainable business development by applying Stanford’s pioneered ME310 human-centered innovation process based on customer needs and rapid prototyping.
Since 2008, over 30 successfully finished Design Thinking projects have been developed for small and large companies from various industries such as banking, automotive, telecommunication, software, gambling, packaging, sports, as well as chemical and pharmaceutical companies. The Design Thinking projects at HSG are focusing on service-, process- and business model innovation. In 2012 more than 700 tangible low- and high resolution prototypes were built, tested and further developed during the HSG Design Thinking Master course, Embedded Design Thinking projects and executive workshops.