Design Thinking @ University of St.Gallen

Marco Mueller
Senior product designer innovation division blue ocean Haufe-Lexware

“ Innovations are always the easiest source differentiation and competitive advantage. of but how to get started? Design thinking provides an excellent approach to understand and solve customers’ needs. for us, it is not only a process – it is a mindset to find value innovations for our customers.”

Dr. Sabine Gorynia
CEO Oncotest GmbH

„I gained a vast amount of new insights on how to approach and tackle challenges. The workshop was interactive and practical. I enjoyed interviewing random people on the streets of Berne, seeing things from various perspectives before looking for solutions. We put ourselves into «the customer’s shoes» and understood their needs. I very much recommend this workshop, it was definitely a great experience.“

Henning Strobel
Product Manager
Siemens AG

„The Professional Training provided great insights and hands-on tools on how to create real, human-centered innovation. The team made sure to provide support and simultaneously challenge the generated concepts wherever needed. For two days, we were constantly motivated to leave our comfort zone and generate radically new ideas. The quality and originality of the results presented at the end speak for themselves. All in all, a mind-blowing event that anyone interested in innovation and business should experience.“