What is Design Thinking?

What is Design Thinking?

1. Design Thinking is human-centered

  • Focus on people / customers and their needs and not on a specific technology or other conditions.
  • Methods therefore used are observations, interviews, brainstorming, prototyping…
  • Innovating at the intersection of business, technology and people leads to radical, new experience innovation.
  • The user is the one to decide if a product or a service should exist or be established.


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2. Design Thinking is an iterative learning process

  • During anytime of the projects, Design Thinking teams work with the iterative approach: Redefining the problem, needfinding, ideation, building of prototypes, testing with the user.
  • The iterative approach enables a higher expertise in the field of human needs and supports variety of results.

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3. Design Thinking projects consist of diverging and converging phases

  • Design Thinking enables team members to think diverse.
  • The results of diverse thinking build the base for the converging finalization.
  • Design Thinking is a structured method with clearly defined milestones over a project timeline.
  • Projects are usually built upon a certain goal defined in the beginning. Design Thinking projects on the other hand, have a lot of ambiguity to it as the outcome is open until the very final phase.

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4. Design Thinking is prototyping

  • Tangibility, experiencing and testing of results are essential basics of design thinking.
  • Prototypes allows end-users to participate early in the innovation process.
  • Surface feel allows earliest understanding of complex challenges.

… and most of the time Design Thinking is much more than this.

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For whom is Design Thinking suitable?

For all companies that want to tackle following challenges…

  • Development of new product and service prototypes

  • „idea-boost “ from outside

  • Establishment of new business models

  • Changing actual structures

  • Improvement of innovation culture

Read here more about our 2011 project partners and how to get involved.

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