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Looking for a way to boost innovation?

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Meet dt@hsg


Is your company looking for USER-CENTRIC BREAKTHROUGH INNOVATION
developed together with young and highly motivated people?
Our program brings together student teams and corporate partners to tackle complex real-world problems.

See how we work.

Needfinding

Testing

Synthesis

Ideation

Prototyping

Project Examples with Corporate Partners


Haufe Lexware Case 2016

Sanofi Case 2016

Merck Case 2016

Clariant Case 2013

Haufe-Lexware Case 2011

Audi Case 2013

Do you want to join our program and boost your innovation?
Get in CONTACTwith us!

GET IN CONTACT

SUGAR Network


Design Thinking@HSG is part of a huge worldwide network of universities and corporate partners across the world.

Meet SUGAR network.

This is what past project partners say about Design Thinking @HSG

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Marco Mueller
Senior product designer innovation division blue ocean Haufe-Lexware

“ Innovations are always the easiest source differentiation and competitive advantage. of but how to get started? Design thinking provides an excellent approach to understand and solve customers’ needs. for us, it is not only a process – it is a mindset to find value innovations for our customers.”

oncet

Dr. Sabine Gorynia
CEO Oncotest GmbH

„I gained a vast amount of new insights on how to approach and tackle challenges. The workshop was interactive and practical. I enjoyed interviewing random people on the streets of Berne, seeing things from various perspectives before looking for solutions. We put ourselves into «the customer’s shoes» and understood their needs. I very much recommend this workshop, it was definitely a great experience.“

Henning Strobel, Product Manager2

Henning Strobel
Product Manager
Siemens AG

„The Professional Training provided great insights and hands-on tools on how to create real, human-centered innovation. The team made sure to provide support and simultaneously challenge the generated concepts wherever needed. For two days, we were constantly motivated to leave our comfort zone and generate radically new ideas. The quality and originality of the results presented at the end speak for themselves. All in all, a mind-blowing event that  anyone interested in innovation and business should experience.“

What Design Thinking can do for your business :

User-Centric

To make innovation successful, it needs to stem from true needs

Cultural Change

Hierarchies are becoming more and more obsolete. We can help to use this to your advantage

Networking

Get in touch with global leading corporates

Longterm Benefit

Get the competitive edge & Value

Our Partners


Audi

Helvetia

Merck

UBS

Swisscom

thyssenkrupp

Allianz

Haufe-Lexware

Deutsche Telekom

Sanofi

Audi

Boehringer Ingelheim

Sura Colombia

basf

SAP

Clariant

EMD Millipore

Roche

BMW

Heidelberger Druckmaschinen

Netposa

Genentech

Renolit

E.ON

Badenova

Thüga

Startups that arose...


THE TEAM


Prof. Dr. Falk Uebernickel

Professor for Information Management and Business Innovation

Dr. Michael Klaas

Professor for Design Thinking / Marketing and Social Media

Emanuel Stöckli

PhD Student / Design Thinking Coach

Laura Ferreira

Design Thinking Coach / SUGAR Director of Global Operations

Tomás Gamboa

Program Manager / Design Thinking Coach

Ursina Steffen

Design Thinking Coach / SUGAR Coordinator Latin America

Do you like our work so far?
Why not buy our book for yourself?

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Buy book NOW!

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Let's get in touch

Want to discus your ideas for a new project or just want to say hi? It's all good, we'd love to connect with you. Just fill out the form aside or contact us via the details below.

Contact details
Müller-Friedberg-Strasse 8
9000 St.Gallen, Switzerland

designthinking@unisg.ch
+41 71 224 38 27