Merck Case 2016

Challenge:  “How might we design a patient support program of the future for patients, nurses and doctors to enable an end-to-end view of the patient journey and provide a more personalized and intuitive patient interaction?”

The most crucial patient need identified is that a patient needs to overcome the loss of control over their own life, caused by the unpredictable nature of MS. Our proposal is to design a system that provides personalized suggestions and actionable instructions to the patient in real time, and encourages them to take an active role in their own treatment and fight the disease on a daily basis. By doing that, patients can get the most suitable treatment for themselves, and take back the control of their lives from MS. This has led to “Abbi”, which is a conversational application that can be used on several platforms such as Telegram, Facebook and others. It offers tailored exercises focusing on different parts of the body, gathers user data, and can answer questions from the user. These questions are based on the Rebif FAQ provided by Merck Germany, and can be adapted for other purposes as well.