Challenge : « How might we bring added value through new (3rd-party) services on the platform „solution place” for SBEs (Small Businesses & Entrepreneurs), who are already Haufe-Lexware customers and also for new customers, considering that brand loyalty in ecommerce is low and adoption is based on easy learnability and long-term usefulness rather than on coolness. »
Fairshare is a sharing-platform, through with small businesses are able to share and distribute their resources in a fast and convenient way. The platform is fully integrated into the daily routines of the small business to keep any additional administrative effort to a minimum. All functions of fairshare have been designed to adapt to the pragmatic needs of small businesses. At the same time, fairshare aims to communicate a trustful environment for instance through different delivery options and an automated insurance solution for all rented objects. In this way resource sharing between small businesses becomes a socializing experience, that brings small businesses together and facilitates their networking.