Dr. Michael Klaas

Currently I’m a lecturer for digital marketing, service design and design thinking at the Zurich University of Applied Sciences (ZHAW) and at the University of St. Gallen (HSG).

I have strong experience in topics related to social media in b2b, design thinking, business innovation, business process management, IT strategy development, and IT architecture management based on my former work atHilti (Head of New Media), SAP (Senior Business Consultant)and as research Manager at the University of St. Gallen.

My main goals focus on understanding and teaching the integration of digital marketing activities and social media as essential part of the internal and external communication and marketing (this is where I get my excitement), supporting my team, partners, and students to be the best in the branch (this is where I get my enthusiasm), and combining my daily work with my work as teacher for design thinking projects at the University of Sankt Gallen (this is where I get my inspiration).

In my private live I tinker with electronics such as Arduino and Raspberry Pi to build robots with my daughter (mostly unsuccessfully) – tips and free electronics stuff are always welcome 🙂