Audi Case 2011

Data are accessible more than ever – and the development of the so called “Big Data” is taking huge steps. The question is how to get the right data and to structure it for sustainable usage. Audi has created a strategic initiative called CRM 2020 and is therefore strongly focusing on gathering the right data which is relevant for future actions to achieve the initial goals of CRM 2020. To give data from a user perspective as well as to get data from the Audi perspective, are two different sides of the medal and should be considered working on this visionary challenge.

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