Experience and get in touch with design thinking as one method for customer focused and radical innovation based on prototyping. There are basically two ways of bringing design thinking into your organization:
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Become a corporate sponsor of a design thinking team at the University of St.Gallen. This team can also be a global team with students from Stanford University. Over 10 months these students will tackle your innovation challenges that you give them at the beginning of the course. The team will be in close contact with your company and present prototypes and findings for each predefined milesstone.

When doing embedded design thinking, you staff your own team from within your company. For example, you might offer internship positions to students from different fields of study, which then form your design team. The University of St.Gallen helps you to set up the project as well as coach your design teams throughout the process. Project duration is about 4-5 months.
